A funnel spending without a clear path to profit
$54,072 ad spend
1,641 leads
79 booked calls
$32,000 revenue
RETURN ON AD SPEND0.59x
How I connected paid ads, lead qualification, appointment follow-up and revenue attribution to create a clearer path from ad spend to cash collected.
The goal was never to flood the pipeline with cheap leads. It was to identify which traffic produced responsive prospects, qualified appointments and closed revenue, then optimize from the full picture.
$54,072 ad spend
1,641 leads
79 booked calls
$32,000 revenue
$614,206 ad spend
6,289 leads
3,142 booked calls
$1,133,353 revenue
Lead quality is not solved inside the ad account alone. Acquisition, qualification, follow-up and closed-sale attribution worked together.
Judge campaigns by revenue influence.
Separate strong opportunities from noise.
Confirm intent and route qualified prospects.
Connect ads, attendance and closed sales.
“High lead volume means very little if those leads do not respond, show up, qualify or turn into sales.”
revenue from $615K managed spend
2.30x ROASrevenue with 307 total sales
2.15x ROAScalls from 4,625 generated leads
$159.76 per callI’m a Revenue Growth Integrator with more than six years of hands-on media buying experience across lead generation, service businesses, high-ticket consulting, webinar funnels and information products.
I connect paid acquisition with funnel conversion, attribution, CRM follow-up, appointment quality and sales outcomes, so decisions are based on revenue, not CPL alone.
See if we’re a fit →For businesses with a proven offer, an active sales or booking process, and paid ads already generating opportunities.
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